OCM Wine

The funding and contributions from the Wine Sector Development Program are provided by the Ministry of Agricultural Policies and by the Departments of Agriculture of the individual Regions and Autonomous Provinces.

The program also includes non-repayable grants for expenses related to the promotion of wines abroad, such as participation in fairs, tastings in restaurants, or simple advertising activities.

It is possible to finance the wine used in tastings abroad or the arrival of potential customers at one's own winery.

To participate in the calls for proposals, it is necessary to primarily produce wine with grapes of one's own production or purchased from third parties. This does not mean that the company cannot carry out commercial activities, but the bottled wines will not be able to benefit from the advantages offered by the Wine Sector Development Program for third countries.

Companies can participate individually, in temporary association with other producers, or by joining projects promoted by wine associations.

Among the most significant expenses are:

• travel and participation expenses for trade fairs;
• expenses for hosting potential buyers or journalists at wineries (incoming);
• expenses for online marketing activities;
• the staff dedicated to export (up to 4% of the costs);
• le spese per la rendicontazione;
• expenses for the wine used in tastings at restaurants, shopping centers, etc.;
• advertising expenses.

In summary, the call for proposals from the Wine Sector Development Program represents a comprehensive measure that covers all the necessary expenses to support the export of one's product, with a maximum spending limit per company equivalent to 20% of the previous year's turnover or of the Temporary Business Association (ATI).

In detail:

Promotion and advertising aimed at highlighting the advantages of quality products, food safety, and environmental sustainability.

• Foreign trade missions.
• Participation in events, trade fairs, and international exhibitions.
• Information and promotion campaigns at retail outlets, large distribution, and restaurants in the third countries
• Other communication tools such as websites, brochures, guided tastings, meetings with operators, and journalists from the countries involved.

It is necessary to draft a project for each third country (e.g., United States, China, etc.), specifying in detail the actions to be carried out (such as participation in the Shanghai fair, organizing a series of events in restaurants, private tastings, and inviting journalists and importers to visit the winery).

The project can have a duration of one to three years, with the possibility of making non-substantial changes only after approval.